We hate buzzwords and bullshit, so here is what we do and don't do:
We've built a self-serve platform that allows you to run the best influencer marketing campaigns imaginable. It lets you find influencers (over 100,000 of them), get verified analytics, and find out if they have fake followers. It gives you their emails, phone numbers (does anyone call people anymore?), and addresses. It can tell you detailed demographic information about their followers, like where they are from, and how much money they make. It lets you pull reports, do competitor research, and find stats on a hashtag, brand name, or interest. It lets you make lists of influencers and export those to a .csv or beautiful PDF. It can even calculate the EMV (earned media value) of the coverage your brand receives from influencers.
Sound good so far?
Well, you can also brief influencers on a campaign, make offers, send emails to groups of influencers, and when it’s all said and done, pull a full report. It’s supported by account managers who have been working with influencers since they were called bloggers. We would be happy to give you a walkthrough where you can learn more.
We also run managed campaigns. End to end, from start to finish, initial idea to final report. We use technology every step of the way to make these campaigns more efficient and effective: pricing algorithms to make sure you're paying what you should be; tools that make sure you don't pay for fake followers; optimization for repeat impressions or total unique reach. We work on Instagram, YouTube, blogs, Pinterest, hell even Tumblr if you're feeling nostalgic. We can help with creative. We give you in-depth reporting, tracking click-through, impressions, engagements, and sales. We run campaigns from $25,000 to over a million dollars, from one influencer to 4,000.
Here’s what we don’t do: we don't help market your migraine pills or detox tea. We don’t represent influencers, and so we don't try and keep you from having a direct relationship with the influencers you work with. We don't make money by upcharging on what an influencer gets paid. We have never under-delivered on a campaign. We don't like assholes, so we don't employ any of them.
We support influencers. We are nothing without our influencer community, and we act accordingly. Every influencer gets their own Fohr profile page, expanded information about who makes up their following, and verification tools to make sure their followings are authentic. We also try and spread the knowledge we have, with a weekly show called Drink with James, quarterly influencer events like Fohr U's and Five and Wine's. What else you ask? How about access to the hundreds of brands—and millions of dollars, that we pay out to influencers every year.
If you're a brand or an influencer we want you to join us at Fohr, and we’re not afraid to say so.
James doesn’t remember much about his life before Fohr, but knows he started 10 years ago on Wall Street, somehow ended up as Oscar de la Renta’s house photographer and 8 years ago started Fohr with Rich to help more people live out their wildest dreams. He wants you to know how much he loves his job.
Grace joined Fohr in its infancy and has been instrumental in our growth over the years. She launched our managed campaigns business and has built, sold and executed more influencer campaigns than nearly any person on earth. Someone once called her “human champange” and she’s pretty proud of that.
After eight years working at a full service advertising agency in Australia, Emma made the move across the ocean to New York to join Fohr (read her and Grace’s story, it’s great). For years, Emma ran the platform side of the business, helping hundreds of clients better execute their influencer strategies. Today she has the same mission but also a team of people to help her and our clients achieve it.
Micah and James were roommates in college and James used this personal relationship as ammunition in his bid to get Micah to leave a lucrative career in Fortune 100 corporate finance to join Fohr. We asked Micah to explain his job and he said he “leads our finance activities and many of our process improvement initiatives” which is his way of saying he keeps the boat afloat. He holds an MBA and Masters in Finance from Boston College, and the only thing he loves more than Fohr is Excel.
Stephanie joined the Fohr team after her time working with luxury health & wellness brands at Robb Report Magazine. A Boston University graduate, Stephanie earned a degree in psychology. In her spare time you can find her spinning, eating avocados, on a beach somewhere, or running around her beloved hometown with friends and family. She is a Manhattan native (and proud of it).
Tim has been in marketing and content creation for the past five years, working with brands including Adidas, Nissan, and ESPN. He’s also a filmmaker, directing a short film that got into multiple film festivals. His first full-length feature is in post-production. Tim holds an Honors degree in Mathematics from the University of South Carolina. He’s probably running right now.
Nell joined the Fohr team after living out her Mad Men dreams working at an ad agency on the Mercedes-Benz account for 2 years. She graduated from Hamilton College where she studied International Relations and Spanish but has since fallen in love with the advertising world. These days, you can find Nell bopping around Clinton Hill finding good eats, spicy margs and live music.
Jillian is a proud Texan gone New Yorker who moved to the city in 2013. She comes from a creative agency background working in account management on global and national brands including Pepsi, Mountain Dew, Starbucks, and New York Life Insurance. She sincerely believes that a little laughter goes a long way in life and work.
Andrew grew-up in a small town in Alaska. He moved to New York in 2009. He specializes in backend web development with a growing focus on big data and dev ops. When not coding, he loves learning about emerging technologies, leading recreational sports teams, wolves, terrible jokes, and the heaviest of metal. He used to think revenge was a dish best served cold, but has since learned it means getting back at someone.
Prior to joining Fohr, Brit gained experience working in YouTube Influencer Marketing and Media Buying. She graduated from Florida State University (Go Noles!) where she studied Business Marketing and, despite her Florida roots, she's managed to survive a handful of New York winters...so far.
Originally from southern California, Brandon moved to New York to fulfill his destiny of becoming Chandler Bing. He comes from a creative agency background working in production and account management for national retail brands such as PetSmart and Kohl’s. On the weekend, you can probably find him at brunch… or at brunch.
Erin brings over 5 years of experience working in influencer marketing, having executed hundreds of social media campaigns for brands such as Bobbi Brown, Dyson, Pat McGrath, Anheuser Busch and OXO. Originally from a small town located in the Pocono Mountains of Pennsylvania, Erin made the move to New York to study PR at St. John's University in Queens. When not in the office, you can find Erin caring for her plants, enjoying a workout and listening to some true crime podcasts.
Suzannah is an Atlanta transplant who moved to New York 6 years ago to attend Parsons School for Design. Her career launched in the world of luxury PR working with brands such as Marimekko, John Hardy and Veuve Cliquot before she joined the account management team at a creative agency focused on hospitality, fashion and beauty. When not in the office, you can find her biking in Central Park or cooking for her friends.
A desert native turned city girl, Chelsea graduated from Arizona State University with a Business Communication Degree (go devils!) and brings a background in sales & marketing to her role at Fohr. She loves her dogs, yoga and exploring the city to find a good happy hour.
India was born and raised in France until her and her family packed up and moved to Brooklyn, NY when she was about eight years old. Prior to joining Fohr, India worked in the music industry with a focus in social media marketing and analytics. When she’s not in the office you can catch her performing at open mic nights, making her own Nutella, or traveling the world.
Desiree is a Boston University graduate with a degree in advertising and marketing from the College of Communication. A NYC native with a deep passion for photography, she can always be found roaming the city with a camera in hand. She loves to cook (and eat) Persian food and explore Central Park.
Mehreen is a Michigander by birth, but a New Yorker at heart. She comes from vast experience in the influencer marketing space, and brings a variety of client experience with brands such as Disney, Amazon, and Kate Spade. Her connection and aptitude in the space has allowed her to grow from a one time internship working with a top footwear brand to working alongside CMOs of some of the top brands in the world. Outside of the office you can find her planning her next vacation, trying out the latest trendy dessert, or watching Gilmore Girls (or all three at the same time).
Vlad brings 15 years of product design experience to Fohr, having worked with companies such as American Airlines, AT&T, and American Express. He studied at CEDIM and Harvard University, and then moved to NYC to work at Danilo Black. He later founded his own design agency, Alive Studio. In his free time, you can always find him traveling, enjoying a nice glass of wine or the latest dining experience NYC has to offer.
Born and raised in the Sunshine State, Katie graduated from CU Boulder with a degree in advertising & design, and her heart set on the Big Apple. Prior to joining the Fohr family, she worked in account management and strategy for 3 years where she helped launch influencer marketing systems for major beauty brands. Katie has a passion for all things music, finding the newest spot to grab a cocktail, film photography, Parmesan cheese, and lazy Sundays.
Travis comes to Fohr from Family Brothers, the design agency he co-founded in 2012 (of note: one of Family Brothers’ first projects was Fohr’s original branding). In previous lives, Travis has worked as a shoe salesman, a sandwich guy, a barista, a writer, an illustrator, graphic designer, consultant, and small business owner. He is ranked #1 for most rejected articles on restaurant branding at Monocle magazine.
Hi, I am a product designer originally from Cali, Colombia. I Studied at Designlab UX academy. I am a human-centric designer based on the design thinking process such as primary and secondary research, defining users, creating personas, journey maps, flowcharts, prototyping, and testing, which give users the best experience.
In my spare time, I enjoy getting my hands dirty working on my motorcycle, taking photos, watching Netflix tv shows, and leading mentoring sessions remotely for UX/UI Bootcamp students.
Roshanna comes to Fohr with experience working across several consumer goods brands (including the GUM brand, Just BARE, and Pilgrim’s Chicken). Her areas of expertise include brand development, social media, influencers, and market research. Outside of work, she loves helping people (with anything), trying new restaurants, and cooking amazing meals, and will never pass up a discussion about family dynamics and social issues.
Born and raised in Germany, Anni left *real* pretzels behind, moved to New York for grad school and has since refused to leave. She comes from a talent management background executing campaigns for a broad roster of ambassadors. Her biggest passions are romanticizing NYC, live sports and working Taylor Swift into every conversation.
Michelle joins Fohr after 2 years in Enterprise tech as a Technology Solutions Consultant. She received her BA in Philosophy from the University of Florida. Outside of the office she can be found in a workout class, or at a coffee shop.
Giovanna is a Los Angeles native (and self-admitted walking stereotype) with a degree in Journalism and Fashion Communications from Parsons School of Design. Her professional experience, criss-crossing between fashion journalism and social media marketing, is rooted in a deep passion for strengthening intersectional inclusivity. Outside of work, you can find her vintage shopping, playlist-making, and ranking NYC’s iced lattes.
Erica is a Cincinnati, Ohio native turned Brooklynite who brings a decade of work experience to Fohr inclusive of digital marketing, influencer marketing, and experiential strategies. She is proud to say many of the campaigns she's helped to launch have impacted popular culture at large, allowing her to become an expert in lifestyle marketing. Outside of work, Erica enjoys practicing self-care, brunching, and finding new ways to live her best life.
Bianca hails from a sleepy one stoplight town in New England. Born into a family of artists, she spent her formative years exposed to a variety of artistic avenues but set her sights on design. She joins Fohr with 5 years of experience working in the luxury fashion world. Loves embroidering, dancing, skiing (both downhill and water) and hot pepper jam. Hates decaf coffee.
Abby is a Marquette University graduate with a degree in business administration and finance. She brings experience from previously working outbound sales for a HR software company, and is ready to help expand Fohr’s client base! As a former collegiate athlete, when she is not enjoying a good workout, she loves to hang with friends, or binge watch every reality tv show known to man.
Born in Jersey and residing in Manhattan, Haley joins Fohr with over five years of experience as a marketing generalist. She brings her passion for writing, design, and media to help scale up Fohr’s content production. When she’s not working you can find her planning her next National Park trip, reading a book, or taking long walks in the city while on the phone with her many family members.
Chris comes from the world of conference marketing and brings with him a passion for adding personality to B2B communications. He started his marketing career doing door-to-door prospecting and is much happier being inside now. When not in work mode he enjoys muay thai, drawing, cooking, and perfecting his Spanglish.
Adrianna originally hails from Henderson, Nevada. She started her education at IRSC in Florida and graduated from Wagner college with a degree in Finance. During her years in college, she was an undefeated champion in springboard diving. Today, she shares her passion for financial analytics with Fohr, while also being head dive coach at St. Francis college in Brooklyn heights where she coaches divers to perform at the highest level possible.
After freelancing in the film and photo world for 6 years, Sinjun popped by Fohr one day to help with a simple task that eventually evolved into her being persuaded into her first office job. And weirdly enough, she likes it. When she’s not operating as the new Office Mom at Fohr, you can find her working on ten personal projects at once. But don’t worry, she always manages to find time to step away from work and throw it back on the weekends.
Peruvian-born and American-bred, Oscar is a self-proclaimed ad nerd. After reading “Influence” by Robert Cialdini 10 years ago, he never looked back. Since then he’s worked with online entrepreneurs and small businesses helping them promote their brands and convert attention into sales. When he’s not running ads or analyzing data, you can find him looking for the best Peruvian restaurants in the city or watching MMA fights.
Zainah brings almost 3 years of Influencer Marketing experience to Fohr having worked for several mass and niche beauty brands in-house and at an agency. A Fashion Institute of Technology graduate, she can tell you all about markup. Her hobbies include snuggling with her little ones, maxing out Sephora samples, and scrolling through Pinterest for home decor inspo.
Bighi grew up in Rio de Janeiro and knew he would be a software engineer since he got his first computer as a kid. It was love at first sight. With more than 10 years of experience, he came to Fohr after managing a team in a successful startup in Brazil. When not working, he can be seen riding a motorcycle and writing books, but not both at the same time. Safety first.
Felis (like Navidad!) is a Jersey City native with a degree in English Literature and Digital Communications from Rutgers University. Before joining Fohr, she freelanced in social media and influencer marketing for brands within the fashion, wellness, and food and beverage industries. Outside of work, if she’s not shopping, Felis loves to read, discover new music, travel, knit, and is admittedly equipped with too many tik tok and vine references.
Michael brings ten years of experience in sales and marketing to the Fohr team. Before Fohr, he spent time at a specialty marketing agency, launched a professional soccer franchise in New York City, and opened a 25,000 seat sports arena. Outside of work, he enjoys having a beer while watching his favorite sports teams, cooking Sunday dinner, and planning his next vacation.
Lucy comes from the agency world where she was a digital content strategist for brands like Jim Beam, K-Y brand, Sears, and Kmart. A jack of all trades, she has a background in management consulting and holds a degree in Spanish, Portuguese, and Public Policy from the University of Notre Dame. In her free time, Lucy enjoys talking about Taylor Swift to anyone who will listen. She was born in China and raised in rural Illinois—ask her about growing up in a family that owns funeral homes!
Upon graduating from Fordham University in 2019 with a degree in Communication and Culture Studies, Juliann landed in the influencer marketing world and has since executed countless campaigns with brands like Canon, Jack in the Box, GoGo squeeZ, and Suave. She is most passionate about building meaningful and authentic partnerships, always pushing for creativity and diversity. In her free time, Juliann loves exploring the city, gaming with friends, and binging thriller/horror shows (although her go-to show will always be The Office).
Alexis is a dynamic storyteller who is committed to producing new and engaging ideas. She is a graduate of NYU, where she studied Media, Culture, and Communication and minored in Business of Entertainment. Before joining Fohr, Alexis worked as a freelance digital producer for entertainment journalist Gia Peppers and supported creative teams at WarnerMedia and NBCUniversal. When she’s not obsessing over scripted content, you can find her exploring local hidden gems and world traveling. At her core, Alexis is a proud advocate for new voices and all things creative.
Samantha is a Parsons graduate with a degree in Strategic Design & Management. Before joining Fohr, she worked in the fashion industry at magazines such as Vogue, Vanity Fair, Allure, and Departures. When she’s not working, she loves exploring new restaurants in the city, museum hopping and planning adventures to new cities.
Livia joins Fohr from Sol de Janeiro, where she spent 2 years helping with influencer campaigns and public relations strategies. Born and raised in Brazil, she came to the US to pursue a degree in International Affairs, but found her passion for all things beauty and influencer marketing while working at Sephora during college. Outside of work, you will find Livia relaxing at the beach, going to concerts, baking desserts, and spending way too much time trying new beauty products.
Anna is an Orlando born and raised influencer marketing specialist who got her start in the field just after graduating from the Fashion Institute of Technology at a small fashion tech start up, working on a multitude of social campaigns and ambassadorships. Before joining the team at Fohr, Anna worked on the influencer team on the brand side at Pat McGrath Labs where she supported and led multiple product launch campaigns. Outside of work, she enjoys interior design, self knowledge, volleyball, forming and growing new relationships, and being near any type of water.
Heather first got her start in the influencer marketing world 6+ years ago interning for a social media creator while studying International Trade and Marketing at the Fashion Institute of Technology. From there, she began her journey into the agency side of the business working at a talent management agency. After many years in the industry, Heather is super excited to join the Fohr team and work with incredible brands and talents! When she's not working, you can find her spending time with friends and family, exploring new restaurants, and traveling!
Elomar is a passionate software developer from Rio de Janeiro, Brazil. He first saw the magic that software can do at the tender age of 5 when he played a videogame for the first time. He was hooked ever since, and he still believes that software can make the world a better place. Sometimes that means taking some folks to a giant rock floating in the space, and sometimes it's nothing more than putting a smile on someone's face.
Georgia joins us as a born and bred Portlandia native. She studied at the University of Oregon with a degree in Advertising, where she developed a love for design and hot dogs. Prior to joining Fohr, Georgia has had experience working on various brand ambassador teams, and is excited to take her passion for influencer marketing to the Campaign Management team. In her free time, she is most likely updating her Spotify playlists, trying a new NYTimes Cooking recipe, or keeping up with pop culture (scrolling through TikTok and Instagram).
Dorien is a Baltimore born and bred social media and influencer marketing specialist with just under four years of experience in the field. After receiving his B.A. from Fordham University in Communications and Culture, he began his career managing social media platforms and influencer marketing initiatives for Barneys New York. He then got his feet wet in the agency world executing influencer campaigns for brands such as Four Seasons, diptyque, Bonobos, and Klarna. When he's not "researching content creators" (aimlessly perusing TikTok and Instagram), he's bopping around Greenpoint, Brooklyn and running his small everyday-wear brand, PNB Apparel.
Dillon is a New York native who studied Literature and Art History at Hamilton College in upstate New York! Before joining Fohr, he worked in food media and event production, specializing in influencer marketing, brand partnerships and experiential activations. He's obsessed with yoga, film, and all things pop culture.
Eri Mizobe brings eight+ years of experience working across influencer marketing, PR and social media for lifestyle brands in New York and beyond. Passionate about beauty, wellness, travel and food, she has worked for global brands including Moleskine, Dior, Amazon Fashion, Kosé Cosmetics, Cointreau and LinkedIn prior to Fohr. Eri is fluent in Japanese and grew up in Hawaii, Singapore and Hong Kong while attending Australian and Canadian international schools. She graduated from the University of Oregon (go Ducks!) with an honors degree in PR. When she's not in work mode, Eri enjoys working on her own Instagram content, and she loves running, boxing, cooking, trying new restaurants and exploring new cities.
Jason comes to Fohr with seven years of social and experiential marketing experience. After getting his BA at the University of Nebraska (Go Big Red!) and his Masters at the New School, he's helped launch campaigns and activations for clients like Jack Daniels, AT&T, and Maker's Mark. He's an avid sports fan (especially for his Huskers), an adventurous traveler, and a craft beer and bourbon lover.
Stephanie joins the Fohr team with years of experience in influencer marketing and social media strategy for lifestyle and DTC brands. With a passion for makeup, Stephanie embraces life through the lens of beauty, creating confidence for others as a professional makeup artist years of experience in bridal and photoshoots. She spent the past five years exploring the beautiful Southwest and has since settled back in New York. As a native New Yorker, she is a self-proclaimed pizza connoisseur that spends her free time with her pup Dakota, catching a morning Orangetheory Fitness class, having a beach day, or trying a new delicious restaurant.
A Vermont native who brought her love for cheese and the outdoors to NYC in 2016 years, Lucy has over 5 years of account management and digital marketing experience across retail, CPG, travel, real estate, and beyond. Outside of work, you can find her planning weekend getaways to the beach and mountains, on the hunt for the best spicy margarita in NYC, or Citi Biking along the Hudson.
Rachel joins Fohr as a marketing generalist with experience in a mix of corporate environments. Her most recent work was in the business of Spirits, specifically, supporting Campari Group's experiential activations nationwide. She is most excited to use her analytical, organizational and relationship skills to assist Fohr's clients and employees alike. At almost all times will you find her listening to music - Rachel likes to treat her life like a movie, which, of course, requires the perfect soundtrack.
Born and raised on the south side of Chicago, Imani brought her talents to NYC to continue her training as a dancer at NYU’s Tisch School of the Arts. With a background in event production, creative direction, the business of entertainment, and media she loves being on the Campaign Management team at Fohr. Aside from being a creative whose work is driven through amplifying the voices of marginalized communities, Imani also enjoys traveling, trying out different vegan restaurants, and living her life according to Beyoncé’s “Grown Woman.”
Agatha joined Fohr after working in HR for 11 years, mainly for luxury fashion companies. She was born in Louisiana and raised in NJ. In her free time you can find her bike riding, hiking, trying different restaurants, and lettin' loose in dance classes.
Sheila joined Fohr after several years of living in London, China, and Spain, and working in the travel industry. She studied International Relations but became interested in tech after a frustrating website experience led to a Google search entitled 'what makes a website bad?'. She was hooked ever since. She is passionate about systems that are data informed and human centric. Once her laptop is closed, you can find her hiking and exploring vineyards.
Alexis is a Jersey Girl through and through (she said to take that how you’d like). She’s spent the last 5 years in the digital marketing space, and after finding her love of everything influencer, she never looked back. Specializing in the execution of at-scale and ambassador programs, she’s worked across a variety of verticals and brands including Google, Sephora, Fujifilm, and Tanqueray. When she’s not at the office, you can find her pairing her favorite children’s menu items with a margarita.
Darion Hammond is a public relations specialist with experience in media relations and digital marketing and comes from a creative agency background. He has worked with several brands in the consumer, food and beverage, wine and spirits, and the fem-care industry. Five years ago, Darion moved to New York City after graduating from university in Denver, CO. During his free time, Darion enjoys socializing, trying new restaurants, attending concerts, and traveling.
Joining us from Alibaba.com, Natalie graduated from Baruch College with a BS degree in Public Affairs to provide relief to people across the world. Now, she does just that with her clients! Helping people achieve success is what Natalie finds tremendous reward in, and she hopes to bring that to the Fohr team and her accounts. After work, you can either find her screaming at her computer while gaming with friends, or bingeing YouTube and TikTok until she falls asleep.
Hailing from Razorfish with over ten years experience building long-term relationships with fortune 500 brands, Kristen joins Fohr aimed at ensuring our client's needs are not just met, but exceeded. They value human connection, team and culture building, with one of their biggest passions being Diversity and Inclusion. An East Village dweller, Kristen can be found out seeking adventures wherever they can and celebrating life every day.
Leonardo is a Rio de Janeiro native and proud father of two girls. He arrived at Fohr as a software developer with 15 years of experience in writing clean code and solving performance bottlenecks. While not in the kitchen prepping exquisite meals for the family, he can be found on a hammock serving as cat pillow and reading.
Alissa joined Fohr after her time working in the beauty industry both in house and agency side for brands like Estée Lauder, SK-II and Olay. She’s a University of Michigan alum with a BA in Communications, where her very millennial dream of pursuing a career in social media took shape. When she’s not helping Fohr tell our story on social, she enjoys reading in the park, gallery hopping and searching for the best matcha latte in Manhattan.
Sophie joins Fohr with experience executing over 100+ influencer marketing campaigns, including brands such as Equinox, Google, Bumble, and Brooklinen. A Los Angeles native, Sophie ditched her west coast roots for New York City after graduating from the University of Oregon with an honors degree in Advertising. Outside of work, Sophie avidly keeps up with politics, is a devout skincare junkie, and watches Tiktoks until she falls asleep.
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